{"id":31407,"date":"2025-02-07T21:02:51","date_gmt":"2025-02-07T21:02:51","guid":{"rendered":"https:\/\/lascrucestoday.com\/101gold\/bruce-springsteens-born-to-run-covered-for-dove-super-bowl-commercial\/"},"modified":"2025-02-07T21:02:51","modified_gmt":"2025-02-07T21:02:51","slug":"bruce-springsteens-born-to-run-covered-for-dove-super-bowl-commercial","status":"publish","type":"post","link":"https:\/\/lascrucestoday.com\/101gold\/bruce-springsteens-born-to-run-covered-for-dove-super-bowl-commercial\/","title":{"rendered":"Bruce Springsteen\u2019s \u2018Born to Run\u2019 covered for Dove Super Bowl commercial"},"content":{"rendered":"
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Columbia Records\/Legacy Recordings<\/figcaption><\/figure>\n

Bruce Springsteen<\/strong>\u2019s iconic anthem “Born to Run,” which is celebrating its 50th anniversary this year, has been reimagined for a new Dove Super Bowl<\/strong><\/a> commercial, which focuses on the impact negative body talk can have on girls in sports.<\/p>\n

The new version<\/strong><\/a> of the track is recorded by R&B star H.E.R.<\/strong>\u00a0and\u00a0serves to promote\u00a0the company’s Body Confident Sport<\/strong><\/a> program.\u00a0The press release\u00a0notes\u00a0the song\u00a0will \u201cserve as an anthem for the next generation of young girls in sports and amplify the commitment to #KeepHerConfident.\u201d<\/p>\n

“It’s been an honor to do a version of this iconic song, 50 years after its release,” said H.E.R. “Partnering with Dove on this project means the world to me because I feel like part of my purpose is to empower young girls to go against the grain and hold onto their confidence.”<\/p>\n

She adds, “I hope this movement inspires young girls to continue to love what they see in the mirror, stay in sports, and believe in themselves and realize they are truly unstoppable.”<\/p>\n

Dove\u2019s 30-second spot will air during the fourth quarter of Super Bowl 59, which airs Sunday on Fox.<\/p>\n