A Letter From The Las Cruces Greater Chamber of Commerce- Thank YOU, Las Cruces

To our Partners, Friends & Investors:
It goes without saying that the definition of “business as usual” and “normalcy” have taken on drastic new meanings with the COVID19 virus. First & foremost, the health of our neighbors is weighing heavy on our hearts. To stop the spread of this dreaded virus, drastic measures have been taken to keep our community healthy. In these moments of ever-changing information, we find ourselves trying to separate truth from fiction. Holding on to faith, rather than giving in to fear, becomes overwhelming at best. Remember that sometimes, the brightest lights are found in the darkest of times.
I, for one, have seen those bright lights. You have heard me say #LASCRUCESSTRONG over and over again. We are INDEED, but we’re also #LASCRUCESKINDNESS. Over the past week, I have seen the kindness of our community exhibited in so, so many ways. From seeing our businesses stepping up to work with LCPS to ensure our children, who are out of school, have breakfast & lunch to businesses ordering take-out from our restaurants to shopping for whose unable to shop for themselves.
YOU have given food, cleaning products & paper goods to those most vulnerable. YOU have promoted and shared on Facebook about deals & specials at various businesses, particularly our restaurants. YOU have reached out to our healthcare workers with notes of appreciation and care packages. YOU have stepped up and donated to various food banks and non-profits in our region, even at a time when you needed the dollars. YOU have shared on social media on creative ways to educate our children. YOU have shared employment opportunities with other businesses when you knew some of their employees were unfortunately out of a job. YOU have ensured that your employees felt secure & safe in an unsure world. YOU, over and over and over again have shown why we are #LASCRUCESKINDESS. YOU are the bright light.
In this continued world of uncertainty, as we more than likely may be having more time on our hands, I challenge you to pull out the pen & paper or computer and take a moment to write appreciation notes to those who have touched our lives or those who have gone the extra mile recently. I know, from personal experience, that seeing those words of “I’m thinking of you,” “You’ve been on mind,” or “I appreciate you,” means so very much to your recipient. Perhaps it may be as simple as to tell an employee or a co-worker that you appreciate them or thank them for a “job well done.”
How a community handles any crisis speaks to their tenacity, strength & resilience. I am proud that, yet once again, we as a united community have risen to the occasion to solve problems, reach out to those most vulnerable, take care of our children & support our businesses. One of my favorite quotes is from Teddy Roosevelt:
“It is not the critic who counts; not the man who points out how the strong
man stumbles, or where the doer of deeds could have done them better.
The credit belongs to the man who is actually in the arena, whose face
is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause;
who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
We are a community that does indeed “dare greatly,” who are not afraid to step into the arena. I wish I could say this was going to quickly pass, but unfortunately, I cannot. But what I can say is that I am confident that no matter what happens next, we will all “be in the arena” – staying together, working together, supporting one another to take us to the other side of this storm. We are indeed #LASCRUCESSTRONG & #LASCRUCESKINDESS.
Our slogan, “YOUR business is OUR business” is so true, now more than ever. We are here to provide you with resources, information & updates as we navigate our new “norm” together. All information with be sent to in one or all of the following: emails, Facebook & lascruces.org. We have updated our website to have all the COVID19 information front & center with easy access. Here you will find a variety of information from national, state & local agencies, to include SBA Economy Injury Disaster Loans.
We are ever so appreciative & grateful for all that you do in the community and know that you want your customers and clients to be safe.  We will continue to be proactive and responsible to our community. Over the next few weeks, we will be hosting webinars and/or conference calls to provide resources, explanations & information. Please look for dates and information on social media & our website.
If you have any questions, please don’t hesitate to contact me directly on my cell at 505.440.0196 or dmoore@lascruces.org.
Warmest Regards,
Debbi Moore, President & CEO
Greater Las Cruces Chamber of Commerce
A few important links below. For more links & information, please access our webpage through the first link:
Support our local businesses! Something you can do now
Our local businesses are hurting because of the need for customers to stay at home. But, many of our businesses have come up with creative ways to continue to provide you with good food and service. Check link below…from placing call in orders to having food and goods delivered to your car…