Beyond Van Gogh: The Immersive Experience Announces “Vincent Van Gogh Day”

New Mexicans born on March 30 admitted free; complimentary Bundtinis® birthday cake served to guests

Albuquerque, N.M. – March 22, 2022 – Beyond Van Gogh: The Immersive Experience, which has sold more than 2.5 million tickets globally making it one of the most popular current traveling exhibitions, announces “Vincent Van Gogh Day” on Wednesday, March 30, 2022. In honor of the birth of Vincent van Gogh, one of most prolific post-impressionist artists of his time, the exhibition will be providing Birthday Bundtinis® from Nothing Bundt Cakes, an Albuquerque bakery, to all guests attending the exhibit on Wednesday, March 30, the artist’s birthday. All New Mexicans who share that birthday with Van Gogh will also receive free entry for themselves and a guest into Beyond Van Gogh: The Immersive Experience (a $148 value) between 6 p.m. and 8 p.m. that evening. Valid ID required for entry.

“We are excited to celebrate Vincent van Gogh’s birthday with all New Mexicans and honor those who were born on the same day as the world-famous artist,” said David Rosenfeld of Primo Entertainment. “We are so grateful for hospitality that New Mexicans have shown us and thrilled to share his art liberated from its two-dimensional limitations into a three-dimensional experience exhilarating every sense and brings to life one of the most influential artists the world has known.”

The exhibition encourages those born on March 30 to spend their birthday immersed in an experience of more than 300 iconic masterpieces, including such instantly recognizable classics as “The Starry Night,” “Sunflowers,” and ‘Café Terrace at Night,” as well many revealing self-portraits. Beyond Van Gogh: The Immersive Experience was created by French-Canadian Creative Director Mathieu St-Arnaud and his team at Montreal’s world-renowned Normal Studio.

“An imaginative and fully-immersive adventure, Beyond Van Gogh takes on the challenge of breathing new life into Van Gogh’s vast body of work. Through the use of cutting-edge 3D projection technology and music to illuminate all of his genius, guests can experience the artist with all their senses,” says Mathieu St-Arnaud, Normal Studio.

Beyond Van Gogh: The Immersive Experience is located at the Immersive Pavilion, 1820 Bellamah Avenue, NW, in Albuquerque’s Sawmill District until May 1, 2022. Prices start at $39.99 for adults and $23.99 for children, plus ticketing fees. Tickets are available at


WHAT: Vincent Van Gogh Day


WHEN: March 30, 2022 6 p.m. – 8 p.m.

Complimentary Birthday Bundtinis® Free admittance with a

from Nothing Bundt Cakes, served guest to all New Mexicans

all day to guests born on March 30


WHERE: Immersive Pavilion

1820 Bellamah Avenue, NW

Sawmill District in Albuquerque



Media Contact: James Korenchen at (505) 797-6671 or


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