Community Spotlight-Alive Music Fest 2020- Local Musicians and Local Businesses Come Together


Lyndsey Kalson of Las Cruces Today and Brian Clark, a local musician and now event planner, talked recently on the phone about a grassroots endeavor to bring together our array of talented musicians with our unique local businesses.

The idea- local businesses in Las Cruces invite local musicians to perform within their venues, even if they wouldn’t be a traditional music venue in the sense we’ve all be used to. The performances will be able to be enjoyed live by venue patrons following public health orders, and will also be streamed live online at the event Facebook page.

The festival will feature different genres from local musicians across Las Cruces. From Blaze the Nation to Chris Baker to Daisy Blue- the musical talent we have in the Mesilla Valley is amazing. And with the changes we’re all having to face as businesses reopen and we make commitments to help keep each other as safe as possible, showing support and finding new ways to enjoy the things we love is more important than ever. Even the festival name is a play on words, we may not have live music like we used to- but we’re still ALIVE and moving forward together.

You can hear the full interview here-

And be listening for Brian with our Las Cruces Today Community Spotlight on air with 101 Gold, Zia Country 99.5, Magic 104.9, and News Talk 92.7 and AM 1450 KOBE.

"Life can cut deep wounds. The power of music is an incredibly important and unique tool that aids human experience. Be safe in quarantine while you enjoy this unique Facebook live music fest! Come get the aid you need at Alive Music Fest 2020"

If you would like more information or would like to get involved, find Alive Music Fest 2020 on Facebook or email-