Smoove Kicks, Inc. will hold it’s 2nd Annual Bike Run in Las Cruces on Sunday, March 13, 2022. 50/50 ticket are being sold to benefit the youth of our community. The event will begin with a balloon release at Frenger Park at 10:00 am. From Frenger Park the run will consist of stops at three local breweries/bar & grills. The last stop will be from 3pm-5pm with the 50/50 drawing taking place at 5pm.

The purpose of the bike run is to raise money for underprivileged youth athletes in our community. Smoove Kicks, Inc. is dedicated to helping these athletes by paying league fees and/or providing athletic shoes for the sport of their choice. We intend to donate at least 18 pairs of shoes and assist with league fees with the money raised from this event.


The date of the event and the 18 shoes represent the birthday and age of Jacob Daniel Becerra when he was brutally shot and killed by a so called friend, while in the same vehicle. Jacob was an athlete who played sports in our community beginning in kindergarten and played thru his senior year of High School. Jacob loved his athletic shoes….or kicks. He often donated shoes to players on his teams who were less fortunate than himself.


To keep Jacobs memory alive and in the spirit of his loving, giving character, Smoove Kicks, Inc. was created by his family to keep that legacy alive. “Youth participation in positive activities such as organized sports is a proven alternative to delinquent behavior and involvement in violent acts. It is our mission to affect our community by helping our youth participate in organized sports when they may not be able to afford to otherwise”, says Smoove Kicks Public Relations Officer, Bryan Harrison.


3299 Del Rey Blvd, Las Cruces NM

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