{"id":116913,"date":"2024-01-30T12:02:58","date_gmt":"2024-01-30T12:02:58","guid":{"rendered":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/"},"modified":"2024-01-30T12:02:58","modified_gmt":"2024-01-30T12:02:58","slug":"how-much-is-taylor-swift-and-travis-kelces-relationship-worth","status":"publish","type":"post","link":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/","title":{"rendered":"How much is Taylor Swift and Travis Kelce\u2019s relationship worth?"},"content":{"rendered":"
\n
\"\"
Gotham\/GC Images via Getty Images<\/figcaption><\/figure>\n

Exactly how much is\u00a0Taylor Swift<\/strong>\u00a0and\u00a0Travis Kelce<\/strong>\u2019s romance worth? If you asked them, they\u2019d likely say it\u2019s priceless.<\/p>\n

But to the Kansas City Chiefs and National Football League, Taylor has generated an equivalent brand value of $331.5 million, Apex Marketing Group reported to\u00a0Front Office Sports<\/a>.<\/p>\n

That hefty sum, which was calculated on January 22, comes from the equivalent dollar value of all print, digital, radio, TV, highlights and social media impressions of Taylor going back to her first game attendance on September 24.<\/p>\n

Additionally, she helped boost viewership, giving the NFL its best regular-season female viewership since it began tracking numbers in 2000.<\/p>\n

She\u2019s also helped bring about a rise in sales of women\u2019s fan apparel. Sales of Travis\u2019 jersey increased about 400% after Taylor attended her first game. And when Taylor wore a custom jacket made by\u00a0Kristin Juszczyk<\/strong>, wife of 49ers fullback\u00a0Kyle<\/strong>\u00a0Juszczyk<\/strong>, the designer gained more than 500,000 followers.<\/p>\n

One thing is for sure, Taylor\u2019s fans are invested in her romance with Travis, and they\u2019re showing it by tuning in and paying up.<\/p>\n

Copyright \u00a9 2024, ABC Audio. All rights reserved.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gotham\/GC Images via Getty Images Exactly how much is\u00a0Taylor Swift\u00a0and\u00a0Travis Kelce\u2019s romance worth? If you asked them, they\u2019d likely say it\u2019s priceless. But to the Kansas City Chiefs and National Football League, Taylor has generated an equivalent brand value of $331.5 million, Apex Marketing Group reported to\u00a0Front Office Sports. ThatRead More →<\/a><\/span><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[425,426,427],"tags":[701,702,227,527,700,490,528,276,703,648],"yoast_head":"\nHow much is Taylor Swift and Travis Kelce\u2019s relationship worth? - Magic 104.9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How much is Taylor Swift and Travis Kelce\u2019s relationship worth? - Magic 104.9\" \/>\n<meta property=\"og:description\" content=\"Gotham\/GC Images via Getty Images Exactly how much is\u00a0Taylor Swift\u00a0and\u00a0Travis Kelce\u2019s romance worth? If you asked them, they\u2019d likely say it\u2019s priceless. But to the Kansas City Chiefs and National Football League, Taylor has generated an equivalent brand value of $331.5 million, Apex Marketing Group reported to\u00a0Front Office Sports. ThatRead More →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/\" \/>\n<meta property=\"og:site_name\" content=\"Magic 104.9\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myMagic105\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-30T12:02:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lascrucestoday.com\/magic\/wp-content\/uploads\/sites\/4\/2024\/01\/Getty_TaylorSwiftTravisKelce_102523.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mymagic1049\" \/>\n<meta name=\"twitter:site\" content=\"@mymagic1049\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"How much is Taylor Swift and Travis Kelce\u2019s relationship worth?\",\"datePublished\":\"2024-01-30T12:02:58+00:00\",\"dateModified\":\"2024-01-30T12:02:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#organization\"},\"keywords\":[\"104.9FM\",\"AC\",\"Las Cruces\",\"las cruces radio\",\"MAGIC\",\"magic 104.9\",\"magic 105\",\"New Mexico\",\"NEW MEXICO RADIO\",\"top 40\"],\"articleSection\":[\"Adult Contemporary\",\"CHR\",\"Hot AC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/\",\"url\":\"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/\",\"name\":\"How much is Taylor Swift and Travis Kelce\u2019s relationship worth? - Magic 104.9\",\"isPartOf\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#website\"},\"datePublished\":\"2024-01-30T12:02:58+00:00\",\"dateModified\":\"2024-01-30T12:02:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lascrucestoday.com\/magic\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How much is Taylor Swift and Travis Kelce\u2019s relationship worth?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#website\",\"url\":\"https:\/\/lascrucestoday.com\/magic\/\",\"name\":\"Magic 104.9\",\"description\":\"Playing Today's Biggest Hits\",\"publisher\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lascrucestoday.com\/magic\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#organization\",\"name\":\"Magic 104.9\",\"url\":\"https:\/\/lascrucestoday.com\/magic\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lascrucestoday.com\/magic\/wp-content\/uploads\/sites\/4\/2016\/03\/magic-logo-3.png\",\"contentUrl\":\"https:\/\/lascrucestoday.com\/magic\/wp-content\/uploads\/sites\/4\/2016\/03\/magic-logo-3.png\",\"width\":296,\"height\":100,\"caption\":\"Magic 104.9\"},\"image\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/myMagic105\",\"https:\/\/twitter.com\/mymagic1049\",\"https:\/\/www.instagram.com\/magic104.9\/\",\"https:\/\/www.youtube.com\/channel\/UCcv85Bxj9WRRnL0O3xii6IQ\/videos\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/lascrucestoday.com\/magic\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How much is Taylor Swift and Travis Kelce\u2019s relationship worth? - Magic 104.9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/","og_locale":"en_US","og_type":"article","og_title":"How much is Taylor Swift and Travis Kelce\u2019s relationship worth? - Magic 104.9","og_description":"Gotham\/GC Images via Getty Images Exactly how much is\u00a0Taylor Swift\u00a0and\u00a0Travis Kelce\u2019s romance worth? If you asked them, they\u2019d likely say it\u2019s priceless. But to the Kansas City Chiefs and National Football League, Taylor has generated an equivalent brand value of $331.5 million, Apex Marketing Group reported to\u00a0Front Office Sports. ThatRead More →","og_url":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/","og_site_name":"Magic 104.9","article_publisher":"https:\/\/www.facebook.com\/myMagic105","article_published_time":"2024-01-30T12:02:58+00:00","og_image":[{"url":"https:\/\/lascrucestoday.com\/magic\/wp-content\/uploads\/sites\/4\/2024\/01\/Getty_TaylorSwiftTravisKelce_102523.png"}],"twitter_card":"summary_large_image","twitter_creator":"@mymagic1049","twitter_site":"@mymagic1049","twitter_misc":{"Written by":"","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/#article","isPartOf":{"@id":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/"},"author":{"name":"","@id":""},"headline":"How much is Taylor Swift and Travis Kelce\u2019s relationship worth?","datePublished":"2024-01-30T12:02:58+00:00","dateModified":"2024-01-30T12:02:58+00:00","mainEntityOfPage":{"@id":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/"},"wordCount":204,"publisher":{"@id":"https:\/\/lascrucestoday.com\/magic\/#organization"},"keywords":["104.9FM","AC","Las Cruces","las cruces radio","MAGIC","magic 104.9","magic 105","New Mexico","NEW MEXICO RADIO","top 40"],"articleSection":["Adult Contemporary","CHR","Hot AC"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/","url":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/","name":"How much is Taylor Swift and Travis Kelce\u2019s relationship worth? - Magic 104.9","isPartOf":{"@id":"https:\/\/lascrucestoday.com\/magic\/#website"},"datePublished":"2024-01-30T12:02:58+00:00","dateModified":"2024-01-30T12:02:58+00:00","breadcrumb":{"@id":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lascrucestoday.com\/magic\/2024\/01\/30\/how-much-is-taylor-swift-and-travis-kelces-relationship-worth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lascrucestoday.com\/magic\/"},{"@type":"ListItem","position":2,"name":"How much is Taylor Swift and Travis Kelce\u2019s relationship worth?"}]},{"@type":"WebSite","@id":"https:\/\/lascrucestoday.com\/magic\/#website","url":"https:\/\/lascrucestoday.com\/magic\/","name":"Magic 104.9","description":"Playing Today's Biggest Hits","publisher":{"@id":"https:\/\/lascrucestoday.com\/magic\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lascrucestoday.com\/magic\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lascrucestoday.com\/magic\/#organization","name":"Magic 104.9","url":"https:\/\/lascrucestoday.com\/magic\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lascrucestoday.com\/magic\/#\/schema\/logo\/image\/","url":"https:\/\/lascrucestoday.com\/magic\/wp-content\/uploads\/sites\/4\/2016\/03\/magic-logo-3.png","contentUrl":"https:\/\/lascrucestoday.com\/magic\/wp-content\/uploads\/sites\/4\/2016\/03\/magic-logo-3.png","width":296,"height":100,"caption":"Magic 104.9"},"image":{"@id":"https:\/\/lascrucestoday.com\/magic\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/myMagic105","https:\/\/twitter.com\/mymagic1049","https:\/\/www.instagram.com\/magic104.9\/","https:\/\/www.youtube.com\/channel\/UCcv85Bxj9WRRnL0O3xii6IQ\/videos"]},{"@type":"Person","@id":"","url":"https:\/\/lascrucestoday.com\/magic\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/posts\/116913"}],"collection":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/comments?post=116913"}],"version-history":[{"count":0,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/posts\/116913\/revisions"}],"wp:attachment":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/media?parent=116913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/categories?post=116913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/tags?post=116913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}