{"id":119103,"date":"2025-01-15T18:01:13","date_gmt":"2025-01-15T18:01:13","guid":{"rendered":"https:\/\/lascrucestoday.com\/magic\/2025\/01\/15\/new-data-reveals-taylor-swift-was-the-worlds-most-influential-artist-of-2024\/"},"modified":"2025-01-15T18:01:13","modified_gmt":"2025-01-15T18:01:13","slug":"new-data-reveals-taylor-swift-was-the-worlds-most-influential-artist-of-2024","status":"publish","type":"post","link":"https:\/\/lascrucestoday.com\/magic\/2025\/01\/15\/new-data-reveals-taylor-swift-was-the-worlds-most-influential-artist-of-2024\/","title":{"rendered":"New data reveals Taylor Swift was the world’s ‘most influential’ artist of 2024"},"content":{"rendered":"
\n
Beth Garrabrant<\/figcaption><\/figure>\n

Luminate, the company that provides the sales and streaming data that powers the Billboard<\/em> charts, is out with its 2024 Year-End Music Report <\/strong><\/a>\u2014\u00a0and Taylor Swift<\/strong> has a new entry for her r\u00e9sum\u00e9. According to the company’s data, not only was Taylor the top streamed songwriter of the year and the artist with the top-selling album\u00a0of the year, she was also the most influential artist of 2024.<\/p>\n

Luminate determined that with its new Luminate Index, which uses five components \u2014 streaming, social media footprint, awareness, public perception and fan engagement \u2014 to determine what it calls “the depth, breadth and affinity of an artist’s fandom among U.S. consumers.”<\/p>\n

Taylor tops the Luminate Index for 2024; in fact, female artists took up eight of the top 10 spots on the tally. After Taylor, Adele<\/strong> came next, followed by\u00a0Beyonc\u00e9<\/strong>. The rest of the top 10 are, in descending order: Elton John<\/strong>, Rihanna<\/strong>, Eminem<\/strong>, Shakira<\/strong>, Ariana Grande<\/strong>, Lady Gaga<\/strong> and Dolly Parton<\/strong>.<\/p>\n

However, things are a bit different when you look at Gen Z consumers alone: Rihanna is tops with that audience, followed by Taylor, Eminem and Ariana. That Gen Z top 10 also includes artists who don’t appear on the overall index, like The Weeknd<\/strong>, Post Malone<\/strong> and Drake<\/strong>.<\/p>\n

Copyright \u00a9 2025, ABC Audio. All rights reserved.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Beth Garrabrant Luminate, the company that provides the sales and streaming data that powers the Billboard charts, is out with its 2024 Year-End Music Report \u2014\u00a0and Taylor Swift has a new entry for her r\u00e9sum\u00e9. According to the company’s data, not only was Taylor the top streamed songwriter of theRead More →<\/a><\/span><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[425,426,427],"tags":[701,702,227,527,700,490,528,276,703,648],"yoast_head":"\nNew data reveals Taylor Swift was the world's 'most influential' artist of 2024 - Magic 104.9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lascrucestoday.com\/magic\/2025\/01\/15\/new-data-reveals-taylor-swift-was-the-worlds-most-influential-artist-of-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New data reveals Taylor Swift was the world's 'most influential' artist of 2024 - Magic 104.9\" \/>\n<meta property=\"og:description\" content=\"Beth Garrabrant Luminate, the company that provides the sales and streaming data that powers the Billboard charts, is out with its 2024 Year-End Music Report \u2014\u00a0and Taylor Swift has a new entry for her r\u00e9sum\u00e9. According to the company’s data, not only was Taylor the top streamed songwriter of theRead More →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lascrucestoday.com\/magic\/2025\/01\/15\/new-data-reveals-taylor-swift-was-the-worlds-most-influential-artist-of-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Magic 104.9\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myMagic105\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-15T18:01:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/syndication.abcaudio.com\/files\/2025-01-15\/M_TaylorSwiftAlbatross_042024.jpg\" \/>\n<meta name=\"author\" content=\"danielpeterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mymagic1049\" \/>\n<meta name=\"twitter:site\" content=\"@mymagic1049\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"danielpeterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2025\/01\/15\/new-data-reveals-taylor-swift-was-the-worlds-most-influential-artist-of-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2025\/01\/15\/new-data-reveals-taylor-swift-was-the-worlds-most-influential-artist-of-2024\/\"},\"author\":{\"name\":\"danielpeterson\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#\/schema\/person\/e6bd84603399f6827de2a1538fdf3c52\"},\"headline\":\"New data reveals Taylor Swift was the world’s ‘most influential’ artist of 2024\",\"datePublished\":\"2025-01-15T18:01:13+00:00\",\"dateModified\":\"2025-01-15T18:01:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2025\/01\/15\/new-data-reveals-taylor-swift-was-the-worlds-most-influential-artist-of-2024\/\"},\"wordCount\":223,\"publisher\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#organization\"},\"keywords\":[\"104.9FM\",\"AC\",\"Las Cruces\",\"las cruces radio\",\"MAGIC\",\"magic 104.9\",\"magic 105\",\"New Mexico\",\"NEW MEXICO RADIO\",\"top 40\"],\"articleSection\":[\"Adult Contemporary\",\"CHR\",\"Hot AC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2025\/01\/15\/new-data-reveals-taylor-swift-was-the-worlds-most-influential-artist-of-2024\/\",\"url\":\"https:\/\/lascrucestoday.com\/magic\/2025\/01\/15\/new-data-reveals-taylor-swift-was-the-worlds-most-influential-artist-of-2024\/\",\"name\":\"New data reveals Taylor Swift was the world's 'most influential' artist of 2024 - 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