{"id":119184,"date":"2025-01-30T12:01:26","date_gmt":"2025-01-30T12:01:26","guid":{"rendered":"https:\/\/lascrucestoday.com\/magic\/2025\/01\/30\/new-book-focusing-on-taylor-swifts-strategic-genius-coming-this-spring\/"},"modified":"2025-01-30T12:01:26","modified_gmt":"2025-01-30T12:01:26","slug":"new-book-focusing-on-taylor-swifts-strategic-genius-coming-this-spring","status":"publish","type":"post","link":"https:\/\/lascrucestoday.com\/magic\/2025\/01\/30\/new-book-focusing-on-taylor-swifts-strategic-genius-coming-this-spring\/","title":{"rendered":"New book focusing on Taylor Swift&#8217;s &#8216;strategic genius&#8217; coming this spring"},"content":{"rendered":"<div>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/syndication.abcaudio.com\/files\/2025-01-29\/Getty_TaylorSwiftblazer_012925.jpg\" alt><figcaption>Gareth Cattermole\/TAS24\/Getty Images for TAS Rights Management <\/figcaption><\/figure>\n<p>So you&#8217;ve already read the <a href=\"https:\/\/www.target.com\/p\/the-official-taylor-swift-the-eras-tour-book-target-exclusive\/-\/A-92901468\" target=\"_blank\" rel=\"noopener noreferrer\" data-mce-href=\"https:\/\/www.target.com\/p\/the-official-taylor-swift-the-eras-tour-book-target-exclusive\/-\/A-92901468\">Eras Tour book<\/a> and\u00a0<a href=\"https:\/\/www.amazon.com\/Heartbreak-National-Anthem-Taylor-Reinvented\/dp\/0063351315\" target=\"_blank\" rel=\"noopener noreferrer\" data-mce-href=\"https:\/\/www.amazon.com\/Heartbreak-National-Anthem-Taylor-Reinvented\/dp\/0063351315\"><em>Heartbreak Is the National<\/em> <em>Anthem<\/em><\/a><em>: How Taylor Swift Reinvented Pop Music<\/em>?\u00a0That&#8217;s so 2024. A new <strong>Taylor Swift<\/strong>-related book coming this spring claims you, too, can become a business success, just by studying her career.<\/p>\n<p><strong>Kevin Evers<\/strong>, the senior editor at <em>Harvard Business Review<\/em>, has written a book called <em>There&#8217;s Nothing Like This: The Strategic Genius of Taylor Swift,<\/em> due out April 8. Taking its title from Taylor&#8217;s song &#8220;Miss Americana and The Heartbreak Prince,&#8221; it examines what allowed her to evolve from a 13-year-old singing at a Tennessee mall to arguably the world&#8217;s most successful and popular artist: her &#8220;keen strategic thinking.&#8221;<\/p>\n<p>According to a press release, that strategic thinking has made Taylor &#8220;one of the most successful business figures of our time,&#8221; and the book dives into the decisions she&#8217;s made that have led to her global domination.<\/p>\n<p>According to the book, those decisions include her intensely personal writing, the rerecording of her catalog, her switch from country to pop, her revolutionizing the artist-fan relationship by putting fans first, turning her personal conflicts into bestselling art and embracing streaming technology.<\/p>\n<p>&#8220;Much like<strong> Steve Jobs<\/strong>, <strong>Richard Branson<\/strong>, and<strong> Jeff Bezos<\/strong>, Swift\u2019s journey is marked by brilliant decision-making and an ability to leverage creativity in business,&#8221; the press release says,\u00a0suggesting that by analyzing Taylor&#8217;s boss moves, &#8220;anyone&#8221; can learn from her &#8220;blueprint for success.&#8221;<\/p>\n<p>Copyright \u00a9 2025, ABC Audio. All rights reserved.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gareth Cattermole\/TAS24\/Getty Images for TAS Rights Management So you&#8217;ve already read the Eras Tour book and\u00a0Heartbreak Is the National Anthem: How Taylor Swift Reinvented Pop Music?\u00a0That&#8217;s so 2024. A new Taylor Swift-related book coming this spring claims you, too, can become a business success, just by studying her career. Kevin<span class=\"more-link\"><a href=\"https:\/\/lascrucestoday.com\/magic\/2025\/01\/30\/new-book-focusing-on-taylor-swifts-strategic-genius-coming-this-spring\/\">Read More &rarr;<\/a><\/span><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[425,426,427],"tags":[701,702,227,527,700,490,528,276,703,648],"_links":{"self":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/posts\/119184"}],"collection":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/comments?post=119184"}],"version-history":[{"count":0,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/posts\/119184\/revisions"}],"wp:attachment":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/media?parent=119184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/categories?post=119184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/tags?post=119184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}