{"id":119210,"date":"2025-02-04T00:04:27","date_gmt":"2025-02-04T00:04:27","guid":{"rendered":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/"},"modified":"2025-02-04T00:04:27","modified_gmt":"2025-02-04T00:04:27","slug":"ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore","status":"publish","type":"post","link":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/","title":{"rendered":"Ahead of his return to the show, Adam Levine says ‘The Voice’ isn’t ‘a competition anymore’"},"content":{"rendered":"
\n
Art Streiber\/NBC<\/figcaption><\/figure>\n

The Voice<\/em> is a reality music competition, right?\u00a0Not according to coach Adam Levine<\/strong>, who makes his long-awaited return to the NBC show Monday night.<\/p>\n

Speaking to People,<\/em> the Maroon 5<\/strong> singer says, “I don’t really see it as a competition anymore, and I know they’re not going to like that, but that’s not what it is. It’s an opportunity for us to share our experiences with the people on the show. And it always has been that.”<\/p>\n

And even though the show does crown a winning contestant and coach each season, Adam says he doesn’t think that’s what the show is ultimately about.<\/p>\n

“I mean, you definitely get competitive that those juices flow for sure. But I don’t see it as a competition and I don’t think that I can bring anything other than what I have just from life and a career,” he tells People<\/em>. “And I think that’s really valuable for the people on the show that are needing that experience, or that push that help. And that’s what I think we’re there for.”<\/p>\n

Adam’s comments may come in reaction to yearslong criticism<\/strong><\/a> over The Voice<\/em> failing to produce<\/strong><\/a> chart-topping, Grammy-winning artists, despite the popularity of the show itself.<\/p>\n

As for why Adam returned to the show after leaving in season 16, he tells People<\/strong><\/em><\/a>, “I honestly feel like the stars aligned. It was one of those moments where we started talking about it and it felt right … and it hadn’t felt right until now.”\u00a0<\/p>\n

Copyright \u00a9 2025, ABC Audio. All rights reserved.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Art Streiber\/NBC The Voice is a reality music competition, right?\u00a0Not according to coach Adam Levine, who makes his long-awaited return to the NBC show Monday night. Speaking to People, the Maroon 5 singer says, “I don’t really see it as a competition anymore, and I know they’re not going toRead More →<\/a><\/span><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[425,426,427],"tags":[701,702,227,527,700,490,528,276,703,648],"yoast_head":"\nAhead of his return to the show, Adam Levine says 'The Voice' isn't 'a competition anymore' - Magic 104.9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahead of his return to the show, Adam Levine says 'The Voice' isn't 'a competition anymore' - Magic 104.9\" \/>\n<meta property=\"og:description\" content=\"Art Streiber\/NBC The Voice is a reality music competition, right?\u00a0Not according to coach Adam Levine, who makes his long-awaited return to the NBC show Monday night. Speaking to People, the Maroon 5 singer says, “I don’t really see it as a competition anymore, and I know they’re not going toRead More →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/\" \/>\n<meta property=\"og:site_name\" content=\"Magic 104.9\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myMagic105\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T00:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/syndication.abcaudio.com\/files\/2025-02-03\/M_TheVoiceSeason27_012925.jpg\" \/>\n<meta name=\"author\" content=\"danielpeterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mymagic1049\" \/>\n<meta name=\"twitter:site\" content=\"@mymagic1049\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"danielpeterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/\"},\"author\":{\"name\":\"danielpeterson\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#\/schema\/person\/e6bd84603399f6827de2a1538fdf3c52\"},\"headline\":\"Ahead of his return to the show, Adam Levine says ‘The Voice’ isn’t ‘a competition anymore’\",\"datePublished\":\"2025-02-04T00:04:27+00:00\",\"dateModified\":\"2025-02-04T00:04:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/\"},\"wordCount\":271,\"publisher\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#organization\"},\"keywords\":[\"104.9FM\",\"AC\",\"Las Cruces\",\"las cruces radio\",\"MAGIC\",\"magic 104.9\",\"magic 105\",\"New Mexico\",\"NEW MEXICO RADIO\",\"top 40\"],\"articleSection\":[\"Adult Contemporary\",\"CHR\",\"Hot AC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/\",\"url\":\"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/\",\"name\":\"Ahead of his return to the show, Adam Levine says 'The Voice' isn't 'a competition anymore' - Magic 104.9\",\"isPartOf\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#website\"},\"datePublished\":\"2025-02-04T00:04:27+00:00\",\"dateModified\":\"2025-02-04T00:04:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lascrucestoday.com\/magic\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ahead of his return to the show, Adam Levine says ‘The Voice’ isn’t ‘a competition anymore’\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#website\",\"url\":\"https:\/\/lascrucestoday.com\/magic\/\",\"name\":\"Magic 104.9\",\"description\":\"Playing Today's Biggest Hits\",\"publisher\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lascrucestoday.com\/magic\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#organization\",\"name\":\"Magic 104.9\",\"url\":\"https:\/\/lascrucestoday.com\/magic\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lascrucestoday.com\/magic\/wp-content\/uploads\/sites\/4\/2016\/03\/magic-logo-3.png\",\"contentUrl\":\"https:\/\/lascrucestoday.com\/magic\/wp-content\/uploads\/sites\/4\/2016\/03\/magic-logo-3.png\",\"width\":296,\"height\":100,\"caption\":\"Magic 104.9\"},\"image\":{\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/myMagic105\",\"https:\/\/twitter.com\/mymagic1049\",\"https:\/\/www.instagram.com\/magic104.9\/\",\"https:\/\/www.youtube.com\/channel\/UCcv85Bxj9WRRnL0O3xii6IQ\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#\/schema\/person\/e6bd84603399f6827de2a1538fdf3c52\",\"name\":\"danielpeterson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lascrucestoday.com\/magic\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5b98a32bcd773b5cb483a801bf0582bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5b98a32bcd773b5cb483a801bf0582bb?s=96&d=mm&r=g\",\"caption\":\"danielpeterson\"},\"url\":\"https:\/\/lascrucestoday.com\/magic\/author\/danielpeterson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ahead of his return to the show, Adam Levine says 'The Voice' isn't 'a competition anymore' - Magic 104.9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/","og_locale":"en_US","og_type":"article","og_title":"Ahead of his return to the show, Adam Levine says 'The Voice' isn't 'a competition anymore' - Magic 104.9","og_description":"Art Streiber\/NBC The Voice is a reality music competition, right?\u00a0Not according to coach Adam Levine, who makes his long-awaited return to the NBC show Monday night. Speaking to People, the Maroon 5 singer says, “I don’t really see it as a competition anymore, and I know they’re not going toRead More →","og_url":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/","og_site_name":"Magic 104.9","article_publisher":"https:\/\/www.facebook.com\/myMagic105","article_published_time":"2025-02-04T00:04:27+00:00","og_image":[{"url":"https:\/\/s3.amazonaws.com\/syndication.abcaudio.com\/files\/2025-02-03\/M_TheVoiceSeason27_012925.jpg"}],"author":"danielpeterson","twitter_card":"summary_large_image","twitter_creator":"@mymagic1049","twitter_site":"@mymagic1049","twitter_misc":{"Written by":"danielpeterson","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/#article","isPartOf":{"@id":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/"},"author":{"name":"danielpeterson","@id":"https:\/\/lascrucestoday.com\/magic\/#\/schema\/person\/e6bd84603399f6827de2a1538fdf3c52"},"headline":"Ahead of his return to the show, Adam Levine says ‘The Voice’ isn’t ‘a competition anymore’","datePublished":"2025-02-04T00:04:27+00:00","dateModified":"2025-02-04T00:04:27+00:00","mainEntityOfPage":{"@id":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/"},"wordCount":271,"publisher":{"@id":"https:\/\/lascrucestoday.com\/magic\/#organization"},"keywords":["104.9FM","AC","Las Cruces","las cruces radio","MAGIC","magic 104.9","magic 105","New Mexico","NEW MEXICO RADIO","top 40"],"articleSection":["Adult Contemporary","CHR","Hot AC"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/","url":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/","name":"Ahead of his return to the show, Adam Levine says 'The Voice' isn't 'a competition anymore' - Magic 104.9","isPartOf":{"@id":"https:\/\/lascrucestoday.com\/magic\/#website"},"datePublished":"2025-02-04T00:04:27+00:00","dateModified":"2025-02-04T00:04:27+00:00","breadcrumb":{"@id":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lascrucestoday.com\/magic\/2025\/02\/04\/ahead-of-his-return-to-the-show-adam-levine-says-the-voice-isnt-a-competition-anymore\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lascrucestoday.com\/magic\/"},{"@type":"ListItem","position":2,"name":"Ahead of his return to the show, Adam Levine says ‘The Voice’ isn’t ‘a competition anymore’"}]},{"@type":"WebSite","@id":"https:\/\/lascrucestoday.com\/magic\/#website","url":"https:\/\/lascrucestoday.com\/magic\/","name":"Magic 104.9","description":"Playing Today's Biggest Hits","publisher":{"@id":"https:\/\/lascrucestoday.com\/magic\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lascrucestoday.com\/magic\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lascrucestoday.com\/magic\/#organization","name":"Magic 104.9","url":"https:\/\/lascrucestoday.com\/magic\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lascrucestoday.com\/magic\/#\/schema\/logo\/image\/","url":"https:\/\/lascrucestoday.com\/magic\/wp-content\/uploads\/sites\/4\/2016\/03\/magic-logo-3.png","contentUrl":"https:\/\/lascrucestoday.com\/magic\/wp-content\/uploads\/sites\/4\/2016\/03\/magic-logo-3.png","width":296,"height":100,"caption":"Magic 104.9"},"image":{"@id":"https:\/\/lascrucestoday.com\/magic\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/myMagic105","https:\/\/twitter.com\/mymagic1049","https:\/\/www.instagram.com\/magic104.9\/","https:\/\/www.youtube.com\/channel\/UCcv85Bxj9WRRnL0O3xii6IQ\/videos"]},{"@type":"Person","@id":"https:\/\/lascrucestoday.com\/magic\/#\/schema\/person\/e6bd84603399f6827de2a1538fdf3c52","name":"danielpeterson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lascrucestoday.com\/magic\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5b98a32bcd773b5cb483a801bf0582bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5b98a32bcd773b5cb483a801bf0582bb?s=96&d=mm&r=g","caption":"danielpeterson"},"url":"https:\/\/lascrucestoday.com\/magic\/author\/danielpeterson\/"}]}},"_links":{"self":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/posts\/119210"}],"collection":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/comments?post=119210"}],"version-history":[{"count":0,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/posts\/119210\/revisions"}],"wp:attachment":[{"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/media?parent=119210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/categories?post=119210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lascrucestoday.com\/magic\/wp-json\/wp\/v2\/tags?post=119210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}