The Rolling Stones’ signature Crossfire Hurricane rum may be hitting your local liquor stores soon. The band has just signed a deal with Southern Glazer’s Wine & Spirits to distribute the rum across the U.S. starting in late February.
The Stones launched Crossfire Hurricane, a proprietary blend of Caribbean rums from Jamaica, Barbados and the Dominican Republic, back in November, not long after they released Hackney Diamonds, their first album of new music in 18 years.
The rum was initially available online only and did record-setting sales, prompting the expansion. With the new deal Crossfire Hurricane rum will be on store shelves in Florida and California toward the end of February, with a nationwide rollout to follow.
And fans will soon be able to enjoy that rum before they head out to see The Stones live. The band kicks off their Hackney Diamonds tour on April 28 in Houston, Texas. A complete list of dates can be found at rollingstones.com.
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