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El Paso, TX – Love was in the air this Valentine’s Day as the El Paso Downtown Management District (DMD) turned the heart of the city into a hub of love and gratitude. On February 14, DMD staff handed out 300 roses with heartfelt love notes to downtown visitors and employees, creating moments of surprise and joy throughout the area.
Each rose came with a QR code linking to the DMD’s website and social media platforms, inspiring the community to stay engaged and celebrate all that Downtown El Paso has to offer. The initiative, designed to spread love and positivity, also highlighted the district’s ongoing commitment to creating a vibrant and welcoming urban space.
“We love our Downtown community and wanted to make sure they felt it this Valentine’s Day,” said Joe Gudenrath, Executive Director of the DMD. “This year, we were thrilled to share small moments of joy with the people who make downtown so special. We are beyond grateful for our Downtown community and invite everyone to visit—not just on special occasions, but all year long to experience the energy, culture, and charm of Downtown El Paso.”
The event sparked enthusiasm across social media, with recipients sharing their surprise roses and expressing their love for downtown. From local workers to visitors enjoying the city’s attractions, the roses became a symbol of unity and appreciation for the district’s culture and energy.
As part of its ongoing mission, the Downtown Management District continues to create engaging experiences that showcase Downtown El Paso as the heart of the city. This Valentine’s Day activation served as a reminder that every day is a great day to fall in love with Downtown El Paso.
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