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Explore 34 pages of New Mexico-made products.
LAS CRUCES, N.M. – This holiday season, give the gift of New Mexico’s culture and traditions with the third edition of the New Mexico Taste the Tradition Holiday Lookbook. Presented by the New Mexico Department of Agriculture (NMDA), this 34-page online guide highlights a variety of locally grown and crafted products—perfect for everyone on your list.
From indulgent treats like Krack Korn Puffs to flavorful margarita mixes, the lookbook celebrates the Land of Enchantment’s farmers, ranchers, and artisans. It also offers exclusive holiday recipes from NEW MEXICO—Taste the Tradition Chef Ambassadors Jon Young and Jordan Isaacson to inspire your seasonal cooking.
“NMDA is pleased to present the 2024 New Mexico Taste the Tradition Holiday Lookbook,” said Jeff Witte, New Mexico Secretary of Agriculture. “This year’s edition showcases the incredible talent of local businesses that are the heart of New Mexico’s economy. Whether you’re shopping for a loved one or hosting a holiday feast, the lookbook offers endless inspiration to make your season magical while supporting our community.”
The lookbook, which includes businesses that were featured in this year’s New Mexico State Fair Country Store, has already proved to boost small business visibility and sales.
“Riptide Spice House, part of NMDA’s Taste the Tradition program for seven years, has seen an increase in sales after participating in the lookbook,” said owner Sue Lucero. “Programs like this are essential for small businesses like ours. We are grateful for the opportunity to connect with new customers.”
Starting on Thanksgiving Day, the lookbook can be viewed on the Elevate New Mexico Agriculture website (elevatenmag.com). Shoppers are encouraged to explore it early and make their purchases in time for Small Business Saturday on Nov. 30.
Make your holidays unforgettable by choosing local—and giving a little piece of New Mexico to those you care about.
Visit ElevateNMAg.com to explore the lookbook and start shopping.
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La X 96.7- Para Las Cruces, De Las Cruces